Internet Marketing for Lawyers – Advice That Counts

Lawyers face the same challenges any business does. In order to get new business they must market their services, i.e., advertise. And lawyers deal with the same marketing and advertising challenge every business does – how to beat the competition. Plus lawyers have to assume that any Internet or non-Internet marketing or advertising they do may well produce little or no results for the amount of time and money they spend — regardless of what an outside marketing or advertising advisor may say to the contrary.

Prior to the Internet the main non-Internet marketing option or advertising choice for any lawyer was to advertise in the yellow pages. To this day the print yellow pages contain plenty of colorful, one page display ads that feature lawyers offering their services, and lawyers pay a lot for these ads. How effective these ads are is anyone’s guess — it’s hard for your colored, one page display ad to stand out when you have 20 other lawyers doing the exact same thing! The yellow pages companies, however, continue to promote their marketing and advertising philosophy that “bigger is always better” and “everything we sell is an opportunity,” so they often present a lawyer with a non-Internet marketing and advertising solution that costs plenty but often produces little.

This line of thinking, along with the use of print yellow pages in general, has gone the way of the dinosaur at a very accelerated pace. The yellow pages in print form had their heyday for many decades, but the population now goes to the Internet for the information they seek, so most print directories are collecting dust. A lawyer who advertises in the print yellow pages may well get calls, but they’ll most likely be from vendors using the yellow pages as a cheap source of leads.

The major paid search providers (pay per click search engines) tend to offer lawyers Internet marketing and advertising solutions in a manner similar to the way the yellow pages do with their print directories. “Bigger is always better,” so rather than realistically discuss with a lawyer a pay per click Internet marketing and advertising campaign that makes financial sense and produces a decent ROI, the pay per click providers will tell the lawyer to go for as many top listing keywords (the most expensive) as their budget will permit and bid as high as they can. The lawyer may go broke in the process, but at least they’ll get exposure! Many lawyers get into pay per click as a quick way to get leads but quickly exit a month later after spending lots of money for Internet marketing and advertising results that produce nothing but expense.

While pay per click Internet marketing and advertising is the running favorite of Internet marketing advertisers worldwide, pay per click advertising for a lawyer is usually an extremely expensive proposition for what they get. How much a lawyer is willing to “pay for a lead” takes on a whole new meaning with pay per click. The cost per click for many lawyer related keywords, e.g., “personal injury lawyer,” “criminal defense lawyer,” can range from $5.00 to $70.00 per click depending on the market, and when the typical lawyer’s conversion rate (the number of clicks it takes to generate a lead) of one to two percent is factored in, the lawyer can find themselves paying upwards of $500.00 to $7,000.00 per lead, and a lead is not a client.

Part of the problem lawyers face when they work with pay per click (and this translates directly into poor conversion rates) is that (1) they spend little time creating their pay per click ads and (2) the ads direct traffic to the lawyer’s website. Any Internet marketing professional who knows something about pay per click knows you never send pay per click traffic to a website. Instead you create special pages, i.e., “landing pages” for pay per click traffic to be directed to. The landing pages perform the job of convincing traffic to do what the lawyer requires, which is normally to contact the lawyer via e-mail or by phone.

Legal Internet directories and portals offer the lawyer a potential Internet marketing and advertising option because of their popularity and enhanced Internet visibility. How effective a listing in a legal Internet directory or portal can be for a lawyer in terms of marketing, advertising and Internet exposure will depend upon the particular attributes of the legal Internet directory or portal in question. All things being equal, legal Internet directories or portals that charge a fee to be listed in them make more sense as an Internet marketing and advertising choice than similar sites that offer listings for free. The lawyer has to be particularly careful, however, when they consider advertising in legal Internet directories and portals that “look” like they offer a lot — and a price to go with it — but for whatever reasons simply do not produce enough leads for the amount of Internet marketing and advertising money the lawyer must spend.

Many legal Internet directories and portals exist that have a very strong Internet presence, and they are excellent resource centers for lawyers, but this does not automatically make them good places to advertise. With Internet legal portals especially it’s not how many lawyers the portal attracts but how many people the Internet legal portal attracts who are searching for legal services. People have paid thousands of dollars for advertising in Internet legal portals that have produced nothing in the way of Internet marketing and advertising results. A very wise idea for any lawyer who considers advertising in an Internet legal portal is to get some very accurate user demographics on what kind of specific traffic the Internet legal portal is actually attracting.

What is a lawyer supposed to do? Everywhere the lawyer looks, whether the marketing and advertising media is Internet or non-Internet, considerable financial risk is involved, and a guarantee that the lawyer will get good, solid results for the amount of money they spend is often hard to achieve.

Ultimately the best way for a lawyer to go with Internet marketing and advertising – the way that will ultimately get them the best long term results for the money they spend — is to focus on getting their website to rank high in organic search results. When all things are considered, people on the Internet who search for goods and services mainly search for websites to find their answers. They may look to legal Internet directories and portals, and if they don’t find what they want they may turn to pay per click listings as a last resort (only about 30% to 40% of users bother with pay per click) but ultimately people who search the Internet are looking for websites that provide them with the answers they seek.

If a lawyer is looking for an Internet marketing and advertising solution that doesn’t require being part of the pay per click crowd, the lawyer may want to look into pay per phone call programs. Pay per phone call is like pay per click, but the lawyer does not pay for a call unless they receive one. And the costs for pay per phone call are normally substantially less that what the lawyer will pay for a click in many cases. A smart lawyer may even want to consider getting involved with several pay per phone call providers with the idea that between the providers the lawyer will receive enough leads in the aggregate to make involvement with these programs worth it.

Many of the Internet marketing and advertising solutions that a lawyer chooses to look into must be tried on a case by case basis. Absolutely nothing can be assumed. A pay per click advertising campaign that works extremely well for the lawyer with one search provider might fail miserably with another.

One last thing that a lawyer should be aware of when it comes to the Internet and a website presence is that appearances really do count. Many people have been on the Internet for 10 years and have correspondingly seen websites of all types and styles. People are used to seeing professionally designed websites. The lawyer’s website should be too.

Criminal Justice Schools Admissions Information

Earning or attaining a degree in the criminal justice is one of the best and most appropriate ways to get into law enforcement. The important factor to consider is that in the field of justice, there are a number of degree paths that one can pursue, like a certificate, an associate’s degree or a bachelor’s degree. Adding to this, the advanced or master’s degrees in justice are generally not available in all the justice schools. However, one may not deny the fact that the initial and actual step toward getting a justice degree starts from the training and education that you receive from the justice school. Enrolling yourself in the justice program can aid you fulfill your dream of working in the law enforcement or even the FBI. Though there are few important things and information regarding the admission procedure that you need to be aware of. No doubt, a degree in justice puts you on the fast track to an exciting and rewarding career, but there is some important information you must know before you enroll or get into a particular justice school.

Criminal Justice Admissions Process for Two-year programs: If you are looking forward to work as a forensic technician or even as a paralegal, you can easily enroll into the two-year associate degree level. Now to have an admission or get into justice school for two year program, you may normally require a GED or high school diploma. Adding to this, all you will require is to enroll and declare a criminal justice major. Recognize that at times there are waiting lists for popular programs, so if your name does not appear in the first list try to have patience and wait for the next list.

Criminal Justice Admissions Process for Four-year programs: The admission process of getting into a college justice program for a four year program can be more competitive. Though a high school or community college GPA plays a big role getting into criminal justice school, but it’s not the only factor that matters in your application for a four year program. To get into a justice school for a four year program you may also require to take the SAT or ACT. Adding to this, you may even require writing an admission essay. In this admission essay, you may require to describe your interest in criminal justice. Adding to this, you may also require submitting the letters of recommendation. Moreover, the next key elements that can easily draw attention to your application are the proper and authenticate evidence of extracurricular involvement. If it’s possible for you, try to attach those evidence that can demonstrate your community mindedness, and responsibility. These are traits that can attest to your readiness to be a criminal justice major.

Criminal Justice Admissions Process for Graduate programs: Graduate programs are very discipline and specific, and especially vital if you aim to apply for a doctoral degree. Here you may require the comprehensive letter of recommendation that speaks a lot about you regarding your skills or potential as a graduate student in criminal justice. Apart from this, depending upon the program, at times you may require take or appear for the GRE and try to score high. Try to score high, if you aimed to get admission at competitive target schools.

Moreover, while you write your statement of purpose, be very focused and specific in describing what you wish to study as a graduate criminal justice major. This statement of purpose is very important, because every admission committee member reviews every candidate through this statement. It helps in determining whether the interests of a student actually fit into the strengths of a program or not. Make sure you don’t leaves your statement to the last minute. Besides this, also give attention to your letters of recommendation and the personal statement.

Today though, the admission process in justice school generally takes time than many of us think, but a proper effort following proper procedure can help you get into the right education platform.

Lawn Boy 10640 Mower – Where to Get Great Deals

Are you searching for a great Lawn Boy 10640 deal? If you have answered yes to that question, then this is the article for you. If you know exactly where to look, you can get a good price for this mower. You aren’t the only one looking for a good price on this mower, as many other lawn enthusiasts are also on the hunt. Read on and I’ll tell you how to get the deal.

So are gas mowers going obsolete today?

While it is indeed true that electric mowers are overshadowing gas mowers, manufacturers will never stop building the old gas mowers. The reason why? Because it is old school and serves the purpose very well – to get your lawn cut evenly and deeply. And because of rising gas prices, the lawn mower companies are taking pages out of car companies books and making them greener and more fuel efficient. This in turn lessens your hassle and keeps hundreds of dollars in your pocket.

What do lawn enthusiasts look for in a lawn mower nowadays?

They look for certain things, and in a gas mower their expectations are very high. First, they look at the weight of the mower. The lighter the mower, the easier it will be to get the job done and the more convenience it will bring them to their day. Secondly, they want options on what to do with their grass. Some enthusiasts bag their grass, some like to mulch, and still others let their grass discharge to the side. Third, and most importantly, they don’t want to struggle to get the mower started. While most gas mowers retain the pull start, others have an effortless alternative to start such as a key, button, or combination of both.

The Lawn Boy 10640 has what they are looking for, along with many other features and benefits that the enthusiasts drool over.

How do you get a good deal on the mower?

While each and every one of your friends are buying the mower at the very first price point they see, they don’t realize that they could get it a whole lot cheaper. Always look at the shipping options both ways as well. It does take a lot of research, but knowing that you can get the mower for the cheapest price possible will make it worth it.

Legal Information in a Background Check

Background Checks. Although the word may seem scary, this is not something to be feared. In fact, it’s a normal part of life, and at some point everybody will have a background check done on them. There are a multitude of reasons why a background check could be done reasons varying from a new job, before moving into a new apartment or condominium and more. And although you have no control what appears on the background check report (your history is your past, and there’s very little you can do to change the past), you do have the right to protect your privacy by knowing what is legal and what is not legal information on a background check report.

A background check usually contains a lot of different information. Most of the information is compliant with the Fair Credit Reporting Act (FCRA) but sometimes you may find information that seems either out of place or unnecessary. There are people that legally can have all the information, for example, any jobs involving the government, FBI or police. In those cases, the government is allowed to know all information because it is in regards to national safety. In all other cases where the government is not involved, access to that information is denied. An important step to ensuring your privacy is by asking what information is requested on the background check. If the employer or renter (or whomever) gives an unclear answer or disregards the question all together, have them write down exactly what information they are looking for. That way, if something on the background check shows up that was not originally communicated; you are able to take the appropriate steps to clear things up.

Every company has different policies on what information they need. The general standard check can include any or all of the following; felony and misdemeanor arrest and conviction charges, education and professional license verifications, employment checks, social security verifications, sexual offender checks, motor vehicle reports, federal criminal checks, reference checks, civil litigation, OIG database, federal bankruptcy and many others. There is also an industry standard to how long this information can be used for hire. The FCRA also states that a company can go back seven years for hire. Any older information is declared illegal and must be discarded.

If by some off chance you do end up finding information there are steps you can take. The best step is to have a conversation with the other party, and for the most part, any problem that you may have can be solved easily. Furthermore, if the problem still hasn’t been solved, try consulting a lawyer. If the information provided is old and past the seven year scope, there is legal action that can be taken.

When a company or person requires a background check it is important to know your rights regarding your privacy. If you suspect that there is illegal information on your background check report, there actions you can take so that you are protected.

When Do You Need to Hire A Commercial Lawyer?

How do you know you need a commercial lawyer? Many people who enter the business world are often focused on making profits, not realizing that there are more that can be done to make their daily operations more efficient. The financial aspect of a business is one thing but to promote a high standard and stable company would mean taking small details into consideration. It is true that legal matters can sometimes be given the least importance but would you rather wait for your company to lose a lot just because of legalities and formalities? The simple task of making company contracts secured may never be possible without the help of someone specializing in the judicial system. So how do you know you need a commercial lawyer?…You don’t need to think for a lot of reasons because you will need a commercial lawyer long as your business is operating.

You will need the services of a commercial law firm at a certain point and so it is important to establish a relationship with a qualified lawyer as early as now. The success of you business with any case or legal matters depends on how well your lawyer knows the ins and outs of your business. A lot of known cases are reported wherein companies lose a lot of assets because of their incapability to protect their interests legally. The judicial system is a vast universe of laws and regulations and you can’t possibly handle legal dilemmas on your own. You will always need the help of a professional who spent years studying and mastering the judicial system. For any commercial establishment or business, a commercial lawyer will be the main defender.

Some businessmen would rather wait for anything unexpected to happen before taking appropriate actions. Situations become more unpleasant in cases when rushed legal advice or defense cannot help in any way because it is already too late. These are the times when all you can do is to follow what the law dictates.

Times when competitors violate your interests are just some of the instances when you will need a commercial lawyer. Other instances are: employment contract concerns, fraud on business transactions, merging companies, legal issues, securities, legal paper works, expansion, and many other legal tasks related to businesses. The role of a commercial lawyer is important in maintaining the professional image of a company. He may also serve as the representative of the whole company to other businesses.